We cannot stress enough how important it is to thank your donors and supporters as fast as possible after they donate. The more appreciated they feel, the more likely they are to give again. And again. In fact, we’ve found that first time donors who get a thank you within 48 hours are four times more likely to give a second time.
You can use our prompted thank you tool that you’ll receive when someone makes a donation. Or, you can get more personal and write a direct email. You could even follow either of those tactics up with a handwritten thank you note. But the real message here is make it fast.